Setting a deadline to sell your property makes things happen

You see many homes today marketed by Auction, Tender and Deadline Sale/Set Date of Sale.
This is because these sellers are serious and buyers understand they are serious about a result. They also know this because properties marketed using these strategies have strong marketing campaigns, another indication the seller is serious, and buyers love serious sellers.
Let’s look at the benefit of setting a Deadline;

• Everyone knows the date you want it sold by. You, your agent and the buyers. Everyone is focused on a result. After that the buyers may have missed out.
• Three, four or five weeks on the market maintains interest and stops the property rolling into that danger zone of too long on the market.
• No price is published so buyers don’t know your maximum.
• They all have strong marketing to identify all potential buyers.
• It also means we can structure a sensible marketing campaign investment because we know the expected time on the market.
• The deadline makes buyers do their homework, such as Valuations and Building Inspections prior to the sale, so there maybe less conditions. Remember Auction is always unconditional.
• Any sign of competition should have buyers making their best offer and if need be, removing any conditions that weaken their offer. We all like certainty.
• You know that open homes won’t go on for week after week, you know you are sold, you can make your next move comfortably knowing the best campaign to find the best buyer for your property has done its job.

There is no doubt that today’s home buyers, looking to make that move, are very price conscious, very price and value educated. This means that even when they see the property that is ideal for them, they won’t just pay any price.

There is also no doubt that some properties languish on the market for months. One clear principle in real  estate marketing, is that time on the market erodes value. 

Therefore, when selling your property, it is vital to get it right first time. The things to get right are:

• Your property.  Prepare your property to look it’s best.
• Get the price right! The most buyers for any property are in the market in the first 10-14 days. Don’t wait and see and drop your price later. The best buyers may have been and gone. If you can’t agree on the right asking price sell by Auction or Tender.
• Your Marketing: You only have one chance to make the biggest impact. Launch with the biggest and best campaign you can. The first two weeks are critical!

94% Success Rate for January 2011

At this time of the year many people ask if it is a good time to sell their  property. The reason they ask is because the Christmas break is coming along and they are not certain if their  house will sell before Christmas and what happens over the holiday period.
Upon further examination their concerns are about the issue of less real estate publications being published and that many buyers may be out of town on holiday. Whilst both these factors are relevant there are others to consider: [Read more →]

Tony Alexander

I still have a struggle reconciling the negative reports in New Zealand media- both the press and on TV, about the real estate market. The are simply out of touch with the reality of a great real estate market here on the North Shore.
It’s quite simple. Buyers are in the market and actively buying homes right now. These are the results from recent auctions I have conducted
13 Katui Street, Castor Bay

over 60 groups attending open homes, 70 at the auction, 6 buyers, 3 bidders….sold $1,300,000, unconditionally.
1 Trafalgar Road, Milford

over 60 attending open homes, 50 came to the auction, with strong bidding by 3 parties up to $780,000.
9 Sandford Street, Campbells Bay

50 groups attending open homes, 50 at the auction, 4 buyers, 3 bidders, strong bidding up to $760,000 and then someone mad a king bid and took it away for $825,000.
Over the last two months the Harcourts Milford office has sold 65 homes with a total value of over $40,000,000.

[Read more →]

And then it is Christmas!

I heard Alistair Helm, the CEO of realestate.co.nz reporting that if you want to sell your property before Christmas and are not on the market now…its too late! I was reading the paper today and learn that our opposition have had their worst month in nearly two years!

Well, if you are thinking of selling you North Shore home  maybe you shouldn’t call them.  Your property deserves enthusiasm, professionalism and a positive attitude. Here’s the thing, you can sell a North Shore home  before Christmas, and there is a window of opportunity, we can help!

[Read more →]

Original Ian Athfield Design from 1978

Homes designed by architect Ian Athfield don’t come up for sale very often, and when they do, they generally go to new owners who share a respect for the design ethic. Part of that ethic is a belief that a house is a dynamic entity that can and should evolve with the changing needs of the inhabitants.
[Read more →]