Last week Pip and I sold a home that had been on the market for 2 years with another company. What did we do that was different? It’s winter and once again there is a shortage of homes. Properties that have been on the market a while are moving.

Selling your home in winter in New Zealand presents it owns challenges. As I write this it is pouring with rain, and cold. Homes just do not show well in this weather, and both buyers and sellers are often reluctant to get out and look at property.

But, at this time of the year, buyers are serious. Many buyers like to look at homes in the winter months, because they see them in a different light. The weather will filter out any tyre kickers and nosy neighbours. And when you sell in winter, you’ll be the one shopping for a home in spring, when all the other houses come on the market. There’ll be a bigger choice and you will be cashed up and in a good position to buy.

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Harcourts Cooper and Co wants to take your North Shore property to China. Your property can be showcased to millions of visitors at Expo 2010 in Shanghai, China, including our database of Chinese millionaires and billionaires. Don’t hesitate -  if you would like to know more right now, click here!

Here’s why you  need to market your North Shore property, right now, at Expo in Shanghai. This offer is exclusive to Harcourts Cooper and Co, and reservations close soon.

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Here’s a fantastic new way to promote your home for sale on the North Shore. Adwrap is a simple, cost effective way to increase the exposure your property gets while you’re on the market. As long as my car is out and about on the North Shore -- and I get around -- your property is on display. Take a look at the video we made of the adwrap process. To find out more, click here to go to the adwrap website.

Adwrap for 100a Aberdeen Road Campbells Bay

My readers know I’m passionate about property marketing, home staging and architectural photography.

After meeting with Bronwyn Jackson last Thursday I was introduced to what I now consider the missing link in the property marketing mix. It is smell.

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Underexposed and Dark

Getting great photography is essential when selling your North Shore Home on the Internet. Each year around 4500 homes are listed and sold on the North Shore of Auckland,  so how do you make your property stand out from the crowd? and when you consider that 3-400 homes are listed for sale every day in New Zealand, it’s easy to see that some homes are just buried under the weight of listings.

It’s easy for your property to be lost in the crowd. It’s essential that you get the first step right, before you decide where to advertise it, which agency to choose, what words to write and even the best way of selling it. The first step is great photos, to make a lasting impression.

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