Setting a deadline to sell your property makes things happen

You see many homes today marketed by Auction, Tender and Deadline Sale/Set Date of Sale.
This is because these sellers are serious and buyers understand they are serious about a result. They also know this because properties marketed using these strategies have strong marketing campaigns, another indication the seller is serious, and buyers love serious sellers.
Let’s look at the benefit of setting a Deadline;

• Everyone knows the date you want it sold by. You, your agent and the buyers. Everyone is focused on a result. After that the buyers may have missed out.
• Three, four or five weeks on the market maintains interest and stops the property rolling into that danger zone of too long on the market.
• No price is published so buyers don’t know your maximum.
• They all have strong marketing to identify all potential buyers.
• It also means we can structure a sensible marketing campaign investment because we know the expected time on the market.
• The deadline makes buyers do their homework, such as Valuations and Building Inspections prior to the sale, so there maybe less conditions. Remember Auction is always unconditional.
• Any sign of competition should have buyers making their best offer and if need be, removing any conditions that weaken their offer. We all like certainty.
• You know that open homes won’t go on for week after week, you know you are sold, you can make your next move comfortably knowing the best campaign to find the best buyer for your property has done its job.

94% Success Rate for January 2011

At this time of the year many people ask if it is a good time to sell their  property. The reason they ask is because the Christmas break is coming along and they are not certain if their  house will sell before Christmas and what happens over the holiday period.
Upon further examination their concerns are about the issue of less real estate publications being published and that many buyers may be out of town on holiday. Whilst both these factors are relevant there are others to consider: [Read more →]

Last week Pip and I sold a home that had been on the market for 2 years with another company. What did we do that was different? It’s winter and once again there is a shortage of homes. Properties that have been on the market a while are moving.

Selling your home in winter in New Zealand presents it owns challenges. As I write this it is pouring with rain, and cold. Homes just do not show well in this weather, and both buyers and sellers are often reluctant to get out and look at property.

But, at this time of the year, buyers are serious. Many buyers like to look at homes in the winter months, because they see them in a different light. The weather will filter out any tyre kickers and nosy neighbours. And when you sell in winter, you’ll be the one shopping for a home in spring, when all the other houses come on the market. There’ll be a bigger choice and you will be cashed up and in a good position to buy.

[Read more →]

Harcourts Cooper and Co wants to take your North Shore property to China. Your property can be showcased to millions of visitors at Expo 2010 in Shanghai, China, including our database of Chinese millionaires and billionaires. Don’t hesitate -  if you would like to know more right now, click here!

Here’s why you  need to market your North Shore property, right now, at Expo in Shanghai. This offer is exclusive to Harcourts Cooper and Co, and reservations close soon.

[Read more →]

Here’s a fantastic new way to promote your home for sale on the North Shore. Adwrap is a simple, cost effective way to increase the exposure your property gets while you’re on the market. As long as my car is out and about on the North Shore - and I get around - your property is on display. Take a look at the video we made of the adwrap process. To find out more, click here to go to the adwrap website.

Adwrap for 100a Aberdeen Road Campbells Bay

My readers know I’m passionate about property marketing, home staging and architectural photography.

After meeting with Bronwyn Jackson last Thursday I was introduced to what I now consider the missing link in the property marketing mix. It is smell.

[Read more →]