Beautiful Smells will Sell your Property

Oil Burner and essential oil

My readers know I’m passionate about property marketing, home staging and architectural photography.

After meeting with Bronwyn Jackson last Thursday I was introduced to what I now consider the missing link in the property marketing mix. It is smell.

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April 20, 2010   No Comments

Professional Photography Sells Houses

Underexposed and Dark

Getting great photography is essential when selling your North Shore Home on the Internet. Each year around 4500 homes are listed and sold on the North Shore of Auckland,  so how do you make your property stand out from the crowd? and when you consider that 3-400 homes are listed for sale every day in New Zealand, it’s easy to see that some homes are just buried under the weight of listings.

It’s easy for your property to be lost in the crowd. It’s essential that you get the first step right, before you decide where to advertise it, which agency to choose, what words to write and even the best way of selling it. The first step is great photos, to make a lasting impression.

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April 13, 2010   No Comments

Is Newspaper Advertising for Real Estate a Dead Duck?

Recently I listed 4 houses for auction. As I was going through the marketing budget for each property I noticed that more than half the cost was for newsprint advertising in the Property Press and New Zealand Herald.
The most difficult part of selling a house is stepping up to pay the cost of advertising. And yet…advertising works.
But what’s the most effective method of advertising? As a seller you want to make sure that the money you spend to sell you home is bringing lots of qualified buyers to see and (hopefully) buy.

April 9, 2010   6 Comments

Give Your Home a Hug this Valentine’s Day

Give your home a hug this Valentines Day!

Valentine’s Day is usually spent taking a romantic vacation with your significant other or spending tons of money creating the perfect day.  Like many you can end up spending hundreds of dollars for one day.  If you are like many couples currently experiencing the difficulties of the recession and trying to sell your home you just can not afford to do both this year.  If this is your situation, I have the PERFECT solution: give your home a hug by spending Valentines Day staging your home.  And do it with your lover. [Read more →]

February 9, 2010   1 Comment

North Shore Housing Crisis

Sold Signs

What will this year bring us in the property market? It is only a year since all was doom and gloom with no end to the recession in sight. Right now, it seems like we are going to have a great year! According to Alistair Helm CEO at Realestate.co.nz, sales of residential property in New Zealand were up 10% on the previous year and he predicts that there is plenty of scope for more:

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January 14, 2010   4 Comments

Should you Disclose a Defect in a House you want to Sell?

House detail

What does the new Real Estate Agents Act, 2008 mean to buyers and sellers of real estate in New Zealand?

On November 17, 2009 the new Real Estate Agents Act, 2008 came into force. It is changing the face of real estate in New Zealand and how the business of buying and selling a home is conducted. For the better. Real estate agents need to be much more careful and professional in how they interact with both buyers and sellers. The Act gives buyers and sellers more rights, more power and, along with the real estate agents themselves, more responsibility.

This is the first in an occasional commentary on the Real Estate Agents Act and how it affects buyers, sellers and agents. You can find out more about the REAA here.

Should you disclose a defect in the house you want to sell?

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December 16, 2009   No Comments

Sell Now, or Wait til February?

Are you considering whether to  sell now or wait until the market “kicks” back in after Waitangi Day? A few of my sellers are trying to decide when to sell. We are in a good market now, maybe it will be even better in February.

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October 30, 2009   No Comments

Cream of the Crop Weekending 6 November 2009

Money Making Opportunity | Browns Bay | Auction

Money Making Opportunity

You’ll love this! Another 1960′s character do up and right next to Bay’s Christian Fellowship!

  • Deceptively spacious with 3 bedroom plus study and more!!
  • Separate guest accommodation or work from home
  • Full site of 809m2 with flat garden
  • Situated in such a handy location close to buses and in Rangi Zone
  • Great buying for the astute investor or large families on a limited budget
  • Must be sold as owners are relocating!!

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October 30, 2009   No Comments