You see many homes today marketed by Auction, Tender and Deadline Sale/Set Date of Sale.
This is because these sellers are serious and buyers understand they are serious about a result. They also know this because properties marketed using these strategies have strong marketing campaigns, another indication the seller is serious, and buyers love serious sellers.
Let’s look at the benefit of setting a Deadline;

• Everyone knows the date you want it sold by. You, your agent and the buyers. Everyone is focused on a result. After that the buyers may have missed out.
• Three, four or five weeks on the market maintains interest and stops the property rolling into that danger zone of too long on the market.
• No price is published so buyers don’t know your maximum.
• They all have strong marketing to identify all potential buyers.
• It also means we can structure a sensible marketing campaign investment because we know the expected time on the market.
• The deadline makes buyers do their homework, such as Valuations and Building Inspections prior to the sale, so there maybe less conditions. Remember Auction is always unconditional.
• Any sign of competition should have buyers making their best offer and if need be, removing any conditions that weaken their offer. We all like certainty.
• You know that open homes won’t go on for week after week, you know you are sold, you can make your next move comfortably knowing the best campaign to find the best buyer for your property has done its job.

There is also no doubt that some properties languish on the market for months. One clear principle in real  estate marketing, is that time on the market erodes value. 

Therefore, when selling your property, it is vital to get it right first time. The things to get right are:

• Your property.  Prepare your property to look it’s best.
• Get the price right! The most buyers for any property are in the market in the first 10-14 days. Don’t wait and see and drop your price later. The best buyers may have been and gone. If you can’t agree on the right asking price sell by Auction or Tender.
• Your Marketing: You only have one chance to make the biggest impact. Launch with the biggest and best campaign you can. The first two weeks are critical!

94% Success Rate for January 2011

At this time of the year many people ask if it is a good time to sell their  property. The reason they ask is because the Christmas break is coming along and they are not certain if their  house will sell before Christmas and what happens over the holiday period.
Upon further examination their concerns are about the issue of less real estate publications being published and that many buyers may be out of town on holiday. Whilst both these factors are relevant there are others to consider:

• If you really need to sell, or want to sell, you need to be on the market.
• Buyers on transfer for work are more active over this period.
• The internet is advertising your property 24 hours a day, seven days a week.
• If the timing is right, build your campaign to launch with the last real estate publication of the year (two-three weeks exposure) and then in first one in the New Year, or
• Decide now, list now, but launch in January

Over the last Christmas and New Year months we put together a special marketing campaign to help our clients get their home or property sold.  We had tremendous success with 94% of the properties marketed this way SOLD!  We believe that the time is now right for another campaign and invite you to take advantage of this exciting opportunity.

While the Rugby World Cup was an economic success for many in the tourism, hospitality and retail sectors, it was, unfortunately, a bit of a distraction to real estate sellers and buyers.  Next  up we have the 26th of November election – all indicators are that following the election we can expect continuity of leadership and direction for another three years.  With interest rates for borrowing continuing to be available at attractive, low rates this should encourage people to make major buying decisions.   The demand for property on the North Shore is very strong.  Here at Harcourts Cooper & Co we manage over 1,100 residential properties and last week we only had one vacant property on our books.  This situation is driving more buyers to the market as demand for rental accommodation is clearly overpowering supply.

Our 94% record from last year shows how well the Christmas and New Year campaigns can work.  Our management and sales team are keen to successfully sell your property and have committed to being available right through December and January to ensure that the buyers who see your property advertised through our special marketing campaign can be immediately introduced to your property.  If you wish to take advantage of this opportunity and be part of another huge success, talk to any of the Harcourts Cooper and Co team today.

SUCCESS IS CONTAGIOUS!

Architect designed and finished in stained timber weatherboards, the home fits beautifully into its idyllic tree clad site. Wood pigeons and tuis are frequent visitors, feeding on the nectar and berries of the myriad native trees. Walk top the beach, the cafes and boutique shops of Mairangi Bay, the golf course and the tennis club.

This home will be auctioned onsite December 4 @ 4pm. Come to the open home Sat /Sun 3:30 – 4:00 or Call Tony to arrange a private viewing on 0800 61 8888

Attention: CV $1.020 million. Asking price $735,000.

If you’re looking for an opportunity to buy in a top location, without the fat price tag, you ought to be checking out this unfinished gem in Eastcliffe Road, Castor Bay. The owner began this project in 1997, and as a boat builder, he’s made a beautiful job of the interior, with polished matai floors, rimu cabinetry and a gorgeous rimu feature ceiling in the dining room.

Very serious owner wants it SOLD!

Unfortunately, the house has never actually been completed as per the original plans, and consequently hasn’t been signed off by the council. To get code compliance, it will have to be reclad according to the new building code. No worries at all for a good builder!

It’s a great house for entertaining, with a semi-enclosed deck off the living room, north facing with views over Castor Bay beach. The garden is small and easy to look after.

One of the best things about this home is that the beach is really handy – there’s a walkway just along the road that’ll get you there in just a few minutes. Campbells Bay Primary and Westlake High are your local schools, and Milford Shopping Centre is just a few minutes drive away.

Give Tony a call on 0800 61 8888 to arrange a private viewing.

Classic weatherboard bungalow with a twist of mid century modedrnist architectural flair and a chic renovation: sloping ceiling with exposed beams in the open plan living room; clerestory windows to allow the light to penetrate; big glass sliders opening onto a fabulous outdoor living area; 3 beautiful tiled bathrooms; 4 double bedrooms. The location is second to none – in zone for Campbells Bay Primary and Westlake High School, handy to beach, shops, golf course and parks, with a wonderful elevation that affords views from Rangitoto to the Sky Tower, with Lake Pupuke in between. Uber-cool main bedroom and ensuite with especially good views, double vanity, double shower, dark timber cabinetry and Italian tiles. To be sold by auction. Call Tony for details on 0800 61 8888

Nestled into a sheltered and sunny rear site in sought after Hauraki Corner, this substantial home offers lots of choice for your active, growing family. With a separate, self-contained suite and large interconnecting living rooms, teenagers and extended family can all have their own space. Large windows and French doors ensure a light-filled interior and easy flow from ground floor living to level gardens and patio. This peaceful spot is rich with birdlife and there’s plenty of space for the trampoline and the ball games. Popular Hauraki Primary is just around the corner, along with an excellent cafe, while a supermarket, comprehensive medical centre and gorgeous Takapuna Beach are an easy walk away.

Auction on site 16 October @ 4pm. Call Tony 0800 61 8888

]]> http://www.movenorthshore.co.nz/2011/10/09/home-for-sale-takapuna-super-spacious-on-sydney/feed/ 0 http://www.movenorthshore.co.nz/2011/10/09/home-for-sale-milford-brick-tile-on-brook/?utm_source=rss&utm_medium=rss&utm_campaign=home-for-sale-milford-brick-tile-on-brook http://www.movenorthshore.co.nz/2011/10/09/home-for-sale-milford-brick-tile-on-brook/#comments Sat, 08 Oct 2011 23:05:28 +0000 Pip White http://www.movenorthshore.co.nz/?p=2525

Solid and semi detached - a huge opportunity

Bigger than your average unit, 2/8 Brook Street is a deceased estate to be sold at auction on 18 October @ 7pm.

Spacious open plan living, 2 good sized double bedrooms, and internal access single garage – it’s all looking a bit rundown and shabby and could do with a complete makeover. It has exclusive use areas for gardens and outdoor living, part of which is fenced, and there’s plenty you could do to further enhance the exterior. Very handy to Smale’s Farm and bus station, Nth Shore hospital and all the health practitioners on Shakespeare Rd. There’s even a dairy at the corner.

Open Sat/Sun 1:30 – 2:00 Call Tony 0800 61 8888